Use Facebook to keep your yoga students up to date on what’s going on: consistently post class schedules, events, workshops…
Even when they don’t see all your updates in their feed, they’ll visit your page when they’re looking for specific information – if they know that they’ll find it there. But you have to be consistent; otherwise, people won’t bother visiting your page again. More people visiting your page because they are interested in your content will help you get more organic reach on Facebook.
2. Get the Camera Rolling
Sharing videos and using Facebook Live will help you reach more people and improve your Facebook reach without having to pay for an ad or a boost.
That’s because currently Facebook is giving more organic reach to videos and live video. Include posts of both types and you are more likely to get better organic results on Facebook.
3. Post About Trending Topics
A trending topic is something that a lot of people are talking about at the same moment. This could be for example the election in the US, the unfortunate death of someone famous or a holiday.
Posting something that relates to this topic will automatically get you more organic reach on Facebook. This is because people are reacting to this topic already and Facebook thinks that this content should be interesting to them.
4. Add Facebook Events
Create Facebook events for each of your classes, workshops and retreats. Once you created them, pin the schedule to the top of your page. It will automatically update and show the next 3 classes on your schedule.
When your followers respond and click on ‘going’ or ‘interested’, they will not only get reminders and thus won’t forget your event, their friends will see this in their feeds too. More exposure and Facebook reach for you!
5. Be Active in Facebook Groups
Find Facebook groups where your audience might hang out – for example, groups for yoga retreats, for yoga in your city, for health and detox…
Be super helpful in these groups (never spammy), professional and friendly. If you share helpful info continuously, people will get to know you and will check out your profile.
To make sure that they will come to your Facebook business page, include a link to it in the work info on your personal profile. I also use the same profile photo on my personal profile and my business page so people can recognize me.
6. Promote Your Facebook Page
Add social media follow buttons to your website and your emails so it’s easy for your people to find and connect with you on Facebook (and other social networks).
7. Boost Your Posts
Boosting a post means paying Facebook to show your post to more people. All you need to do is click “Boost Post” in the lower right corner of your post.
Many people will tell you that you should never boost posts, instead only use the ad manager. But if you have a great post that works as an ad and simply wants to drive traffic to your website, you don’t need an ad, a boost will work just as well
They say that the most difficult part of starting something new is to actually just get started. When it comes to YouTube, this can be very true. Especially when you post video after video without seeing much results. This can be very frustrating, having put in so much effort to create awesome content.
You may be wondering then, how do you get views on YouTube?
The problem is that you don’t have any interested subscribers yet. Viewers don’t know that your videos are as good as they are & neither does YouTube. If no-one but yourself knows how great your content is, how are you going to get views & subscribers?
It’s something we’ve all faced when starting out on YouTube, and in this article, I’m going to look at some of the best practices & top tips you need to follow to get views on YouTube with 0 subscribers.
No-one is going to watch your videos if there is nothing to watch.
No-one is going to subscribe to you if you only have one video up, at least, not many would. Why would they? They don’t know if this is the style of video you make if you’re ever going to upload again when that would be and if they actually like you or just that one video they’ve seen.
Get started, get creating and uploading and you’ll be presenting more opportunities for people to find your videos. YouTube’s algorithm also rewards those that upload regularly. If you can stick to a schedule and keep it pretty regular, there’s a good chance that your videos will start showing up in recommended tabs & on potential viewers home screens.
You’ll also learn more by doing than you would by just contemplating what if. What if I started a YouTube channel last year? Well, you’d have at the very least a years’ worth of YouTube experience already!
YouTube SEO
YouTube’s algorithm ranks your videos for search results & recommends them on similar videos to your own. You see, YouTube is for entertainment & also for information.
It is the 2nd largest search engine in the world… Second to its parent company Google of course. This means that you can get views on your videos by asking yourself a few questions.
What is it that people are looking for in my niche?
Is my content really based on these topics?
Can I offer something of value to these potential viewers?
If you can answer these questions positively, you’re going to be able to get views with Search Engine Optimization (SEO).
This is the process of optimizing your videos so that search engines, in this case, YouTube, ranks your content higher than others.
You can do this with YouTube by implementing a number of methods.
YouTube SEO Checklist
Add longtail keywords to your video titles.
Use longtail keywords in your video descriptions.
Create thumbnails that clearly emphasize what your video is about & make viewers want to click through.
Tag your videos with the related keywords & search terms.
Include keywords & search terms in your profile.
Create playlists & adding applicable videos to them.
This may seem like a lot of work, but you can make things easier by using TubeBuddy.
TubeBuddy offers a range of plans, but the free version includes a powerful browser extension that makes keywording and titling your videos a walk in the park. It’s a tool that all YouTubers should be using, regardless of channel size.
By implementing good SEO practices, you’re telling YouTube exactly what your videos are and how to find them. Unless you’ve got millions of subscribers, optimizing your videos is a must in order to get your channel growing.
Take advantage of social media
BUT I DON’T HAVE ANY FOLLOWERS ON SOCIAL MEDIA!
Don’t worry, that’s not where I was going with this anyway… Although, it wouldn’t hurt if you had some followers to promote your YouTube video to.
Even if you don’t have any followers on social networks, take advantage of some of their features.
Instagram is great for short clips & you can rank quite easily for Hashtags & get your content in front of people. You can then drive those people to your YouTube videos!
Add videos to IGTV, include your YouTube video or channel in the description & get viewers to visit your channel from there!
Pinterest is a great way to drive traffic to your blog or directly to your YouTube channel. If you’re solving their problems, you’ll get longer watch times & your videos will rank higher on YouTube = even more, views.
Facebook is great for shareable content. If you’re creating entertainment, food, travel, etc. clips on Facebook can be used to get people over to your YouTube channel.
Look into these channels & see how you can use them to drive viewers to your channel. A lot of the time you won’t even need to create extra content for those channels if you plan things out in advance. For example, you could cut a 30-second clip from your YouTube video for Instagram, or take out a 2-minute piece for Facebook & use that as a trailer for your video.
Ask your friends & family to watch your
videos. Opening yourself up like that may be intimidating at first, but
these are people that should want you to succeed & they can provide
those first 100 views that can be so hard to come by.
Reach out into your community
If you’re creating videos about food, you’re most likely already a
part of Facebook groups, Reddit communities & other food-related
communities. This means you can easily find out what your ideal audience
wants to see, and once you’ve made it, you can give them your link.
This doesn’t mean you should just spam your link throughout groups.
Provide value by answering questions, engaging in conversations &
being a part of the community.
Some groups have days where you can share your post, but it generally
works best when someone asks a question. You can then provide some
value with an answer & then give them more information by directing
them to your video that covers that topic. You’ll probably even gain a
couple of subscribers that were too shy to ask themselves.
It’s not just Facebook & Reddit though, Quora
is a great site for finding questions to answer. By providing good
valuable answers you’ll be regarded as an authority in the field &
when readers value your answers, they’ll be shown as the featured
answer.
Quora questions are usually quite high ranking in Google as well,
making them a great source of very targeted traffic. This is especially
useful if you have a product or service associated with your YouTube
Channel or website.
Connect with Bloggers
An often overlooked, yet highly valuable, way to get views on YouTube
with 0 subscribers is to reach out to bloggers in your community.
Many bloggers don’t make video content because of a number of
reasons. It may be something they do not believe in or have the time to
learn, or they may just be too shy to step in front of the camera. This
is an excellent opportunity for you to provide them with quality
content.
Have a look at their contact or work with me page to see if they allow guest posts. If they do, read through any guidelines they may offer & then pitch them your video idea.
Some bloggers may be alright with a short 300-word post along with
the high-quality video link, but others may prefer if you would present
the content in the video in written form as well.
If writing isn’t your strong suit, contact them via email & let
them know that you create quality content on a specific subject &
they can feel free to embed your videos in their posts. You could even
look through some of their posts and if you find a place where one of
your videos would be great FOR THEM, let them know. Remember to provide
value first, if they use your video, it’s a win-win as you will still
get the views & you may have built a lasting relationship with an
influencer with a good following.
Leave comments
Leaving comments on YouTube videos is the definition of grinding for those views.
These comments need to provide value & be related to the YouTube
video you’re commenting on. Spam comments are just going to get ignored
or deleted, whilst unrelated comments are not going to get people to
click on your profile to check your videos out.
When you provide value like this, your comments will get likes &
rank higher in the comment section. This means more potential viewers
see your comment and have a chance of clicking through to your channel.
If you’re lucky, your comment may even be pinned by the video creator.
This won’t bring in a lot of views in the early stages, but that’s
why I call this the grinding method. Each view will be earned because
you need hundreds of good-quality comments to start seeing results. Do
not spam or ask for views, provide value first & make yourself
active on YouTube.
Ask for comments
Like views, watch-time, clickthrough rates & like to dislike
ratios, comments also add value to your rankings. So, go ahead and ask
for them in your videos.
Pose questions to your viewers & let them engage with you in the
comments. Reply to comments left on your videos and feel free to link to
another video of yours if it may help in answering a comment.
Just keep on going!
I know that it can be frustrating starting out, but if you just keep
uploading, learning & improving, you’ll make it eventually. It’s a lot of hard work and if you think it’s going
to be an easy ride where you don’t have to put in the effort, then I’ll
save you some time & let you know that you’re not going to be cut
out for this.
If you are going to put in the effort and work through the good &
the bad times, then I can only say that creating content & videos
is a hugely satisfying in more ways than one & there’s nothing else
quite like it out there!
Top Digital Marketing Trends 2019. Looking back, 2018 has been a pretty wild year for content creators. We’ve seen big changes in the algorithms in the past 12 months that have made marketing on some platforms more difficult than ever.
Google had a big change that affected SEO. Pinterest went through several ups and downs, and Facebook and Instagram had all that annoying shadowbanning hooey.
Table of Contents
The Shadowban And Facebook Privacy Issues
I’m referring to Facebook auto-deleting comments that have links in them, and Instagram hiding accounts that use banned hashtags.
Facebook started slowing down or blocking users from being able to send multiple messages or message replies at once
Top Digital Marketing Trends 2019
Growth Hacking
The term ‘growth hacking’ has been making its way around the internet for a few years now.
In 2019 growth hacking is going to continue to rise in popularity and become an even more important marketing strategy for businesses.
Growth hacking entails finding low-cost or free solutions to rapidly grow one’s business/social presence/awareness/customer base in a short amount of time.
Growth hacking is the name for what businesses do when they take on the job of growing their company themselves, instead of hiring an agency.
It’s a tactic that is popular for startups and bloggers.
If you take on all of your own:
Website building & management
SEO
Social media management
Viral content creation
List building
Design
Product creation
Customer acquisition
Sales funnel management
…ect ect
Then, it’s pretty likely that you are a growth hacker!
Influencer Marketing
Influencer marketing and micro influencer marketing is the business of paying social media influencers to promote your products to their followers.
Influencer marketing has been picking up steam over the past year and it shows no sign of slowing down any time soon.
Consumers are becoming more and more tired of being ‘sold to’ by big celebrities in traditional advertising of TV commercials. As a result, social media influencers are becoming major players for businesses.
Working with the right influencer can be a great way to have your products seen by a whole new audience in a seemingly more ‘organic’ way than traditional advertising spots.
Instagram is the main app where most of the influencer business takes place, and Instagram is taking note.
It has been announced that Instagram is currently testing new Creator Accounts which give influencers special creator-specific features.
Voice Search
The ability for Internet users to be able to shop and discover items online by voice command is massive right now.
320 million users are searching using voice search, with Google stating that 20 percent of all searches have voice intent.
Siri is becoming smarter every year, too.
Furthermore, Amazon sold tens of millions of Echo (Alexa) devices in 2018 alone.
Now is the time to jump on what is becoming one of the biggest digital marketing trends.
Learn how to optimize your website for voice search, and make it part of your marketing strategy this year.
Visual Search
Currently, Google has its visual search tool Google Lens, which is available through the camera app in Pixel phones. This tool recognizes objects and landmarks.
Last year Pinterest launched the Pinterest Lens feature, which is a visual search tool that allows users to find out where to buy a product, simply by taking a photo of it.
Optimizing your images for Google image search and Pinterest can easily be done by naming your image file and alt text with keywords.
But in 2019 we are going to go even deeper.
Google has filed a patent on contextually disambiguating queries which will allow a user to get information about an image on their device by vocally asking Google to search about what they are seeing.
Blogging
Blogging is the ultimate growth hack for your business.
Adding a blog to your website and writing content specific to your products/services is a fantastic way to reach new customers, create engagement and awareness for your brand, and build your authority in your niche.
But more so, as these blogger’s income reports prove (some are making 7 figures a year!) blogging is big business in and of itself.
Blogging is one of those digital marketing trends that keeps on rising.
Pinterest Marketing
Pinterest’s popularity as a marketing tool continues to rise. It is the secret ingredient for many bloggers to grow their blog traffic, especially new bloggers.
As Pinterest is used as a quick traffic generator where big amounts of traffic can be achieved, regardless of ones DA.
Considering traditional Google SEO efforts can take a while before results are realized, Pinterest SEO results are almost immediate.
Tailwind Tribes
Tailwind is a Pinterest and Instagram scheduling app that is a fan favourite of marketers.
Within the app is an additional feature called ‘Tailwind Tribes‘ where members repin each other’s Pinterest pins, and help grow one another’s accounts in a form of group-power-marketing.
Tailwind’s popularity continues to snowball each year – and I don’t see that snowball melting any time soon.
Facebook Live
Appearing in regular Facebook Live streams for your followers is a great way to build your authority and grow your business.
People like seeing a real person on social media, and putting a face and voice to a brand.
Making yourself visible in 2019 is a smart resolution to strive for, and showing up in a Facebook Live cast is a great way to do it.
Someone who really stands out to me as someone who has her Facebook Live marketing game on a lock is Lacey of ALitUpLife.
Lacey frequently appears live streaming in her Facebook group, several times a week.
She uses Facebook live videos to consistently discuss her current offers and services, answer questions, and have open discussions about topics related to her niche.
This keeps her at the forefront of her followers and clients minds as an authority figure, while it also keeps the doors to communication open on a personal level.
Facebook Live is one of the more extroverted strategies on this digital marketing trends 2019 list.
Will you be putting yourself out there and confidently go live this year?
Email
Email marketing is and will always be one of the best ways to make sales while building long-term relationships with your customers.
In 2018, public privacy concerns prompted the GDPR regulation, which came into effect in May.
The GDPR law and its big fines affect anyone worldwide who may run a business, email campaign or website where European visitors may visit and give their email address to.
Because of this, it is extremely important that your website has the right privacy page and legal information.
This Legal Bundle gives you a template with all the information you need.
How can you improve your email marketing strategy this year?
Prioritize your email list building efforts this year by creating some amazing new opt-in freebies.
Reward your current subscribers for their loyalty by giving them bonus material and special content.
The shift in email marketing and improvements to privacy standards makes us all better marketers.
And above all, we are building better relationships with our customers.
